Not sure whether you need your website optimised? If you are not sure what SEO is or why you should do it then take the time to read our SEO Search Engine Optimisation Key Concepts factsheet. In simple terms, if you have a website and you want people to find it on the web then you would benefit from investing in some Search Engine Optimisation. Before starting there are lots of issues to consider, Who do you want to find your site? Why did you get a website? What do you want it to do for you? If the answer is that you wanted to give existing customers a place to look for your prices lists or contact details then perhaps the amount you need to spend isn't going to be much. But how do they find your site when they forget the address? From your business card of course. If they bother to dig it out it may be just as easy to call you so what was that website for again? Realistically most small business websites are designed to bring in some new business and to present a professional look to their clients. Most businesses want the website they paid for to be found by the Search Engines such as Google. We have brought out this range of low budget Search Engine Optimisation Services for the small business person who is just embarking on their web marketing plan or for the site that needs an extra hand. SEO efforts can be as small or as large as you have budget, but whatever the spend, the improvements are worthwhile.

DO IT YOURSELF $200

Please note some understanding of technical concepts and implementation required.

What you receive:

• checklist - Basics of SEO, what to do
• checklist - How to measure your success
• Factsheet: how to make your website attractive to search engines.
• 200 starter business address details in your chosen target group with website links (where possible) to get you started
• A sample content article
• Addresses of beneficial locations for your submission based on your business offering.
• Factsheet: Sunshine Coast localised SEO recommendations.
• Factsheet: Ad sense / Ad words explained
• A telephone call to go through it all and answer any questions that you may have

PAYMENT STRUCTURE: 50% on order, 50% on completion.

SEO REVIEW $450

This service offers a thorough review and analysis of your website and provides recommendations for a targeted SEO Search Engine Optimisation.
What you receive: deliverables as per DIY method
plus
• PERSONAL CONSULTATION
We consult with you to find out your aims and target audiences for your site. The best time to get started with SEO is during the construction phase of your website but it is never too late. We can work with your web designer to ensure both the aesthetic quality of your site remains high whilst implementing simple considerations for your ongoing marketing campaign. If your site is already active then we can review the code and provide recommendations for improvement (changes incur an additional cost)
• KEYWORD /RECOMMENDATION:
Keyword analysis and optimisation. What keywords will pull in qualified traffic?, how many searches do these terms/phrases get?, how should keywords be used in the site to attract search traffic? This may seem simplistic but there are great benefits in professional keyword analysis and identification, you may be surprised with the differences we can find. There are techniques for selecting keywords - there is no point spending huge amounts of money targeting really popular keywords as it is unlikely that you will rank on the first page of results for something like "toy shop".


• REVIEW OF SEARCH ENGINE FRIENDLINESS ISSUES
Comprehensive site review: URLs, KW Usage, Code, Internal Linking, CSS, Metadata, Sitemap Use etc


• COMPETITIVE ANALYSIS
Who's currently chasing traffic for your terms or targeting the audience you want, what are these sites doing right or wrong.


• DESIGN, USABILITY & USER EXPERIENCE SUGGESTIONS
To help improve the way visitors perceive/use the site, and make it more attractive link wise.


• CONTENT CREATION SUGGESTIONS
What kinds of content would be valuable to add to the site to attract additional traffic and convert existing users.


• LINK ACQUISITION SUGGESTIONS
A list of some great places to start requesting/buying/building links and ongoing strategies for a link campaign.
200 starter link potentials.
Contact of 200 links related to your business by email


• RECOMMENDATIONS FOR AVOIDING NEGATIVE SEARCH ENGINE ISSUES
Duplicate content, URL canonicalisation, re-direction of content - Multiple domains etc.

STANDARD SERVICE $200 p/month

Realistically SEO campaigns do not work successfully overnight - also it is an ongoing challenge. 3 months commitment is advised but not essential. Only available in conjunction with initial consultation

• LISTING WITH SEARCH ENGINES
List with the major search engines and directories - We will list you with the major directories

• LINK BUILDING CAMPAIGN
Contact and link exchange building with appropriate sites.

• IMPLEMENT KEYWORD OPTIMISATIONS TO YOUR SITE
We will modify your site for you to include correct keywords and help with content customisations.

SMALL SUNSHINE COASTER - $500 ONE OFF SETUP

• ONLINE WEBSITE MARKETING PLAN AND IMPLEMENTATION
Preparation of a PR release with an interesting local news item for your distribution to local news agencies, blogs, magazines etc. (list supplied - we can handle this distribution for and additional $100)

• Discovery and recommendation of other local sites for your links campaign
• Creation of a links content page of local businesses for your site for display of links - this will be in a format liked by search engines.
• Contact by telephone other site owners for maximum effectiveness of link building.
• FREE Listings created in major local directories.
• Help you to include a fresh content item on your website
that will enable new content to be available on your site and therefore increase rankings.

• Report of basics of making your website work to get you work.
• Information on Ad sense and Ad words campaigns

PAY PER CLICK ADVERTISING/ADWORDS

Pay Per Click (PPC) Campaign Management is a service advertising management program for Google Ad words and Yahoo! Search Marketing Pay-Per-Click campaigns. It is carried out by a certified Google Advertising Professionals
One off set up fee $250 (up to 3 ad groups). Monthly management $75 plus click costs. Includes management in up to 3 ad groups. We would suggest click payments of at least $200 per month. We can only help you to manage an adwords campaign of over 3 months.
Inclusions:

• Identify online advertising goals and analyse your business.
• Discuss your monthly budget
• Set up and initialise an advertising account.
• Identify correct keywords
• Write effective copy for your ads and recommend pages for the ads.
• Manage and optimise bids
• Review and modify to improve click through(i.e. How many people click on the ads)
• Report results and give personalised analysis.

PAYMENT STRUCTURE
Setup fees are payable on order along with any click budgets. Ongoing monthly fees are payable in 3 monthly intervals in advance. We can use our credit card or yours for payment to Google. As an alternative you can choose to use your credit card to pay Google - this means that click fees are not payable in advance.

CONTENT WRITING AND SUBMISSION SERVICES

We can also write content and articles for use in your SEO campaign or as part of your site - please request your fee quotation for these services